Cognitive Capital delivers data-driven behavioural science solutions to optimise decision-making, customer loyalty, and employee performance within the financial services industry.
Wayne has 14 years of experience blending deep behavioural science expertise with real-world impact in financial services.
From building a behavioural training academy for a global bank to advising leaders on strategy and culture, he turns evidence into action. With degrees from Cambridge and Oxford, Wayne simplifies complexity to help f
Wayne has 14 years of experience blending deep behavioural science expertise with real-world impact in financial services.
From building a behavioural training academy for a global bank to advising leaders on strategy and culture, he turns evidence into action. With degrees from Cambridge and Oxford, Wayne simplifies complexity to help financial institutions shift behaviour at scale, where it matters most.
With 13 years of experience in research and behavioural change, Sean helps financial institutions solve people problems with behavioural strategy.
Whether advising banks on client trust or designing tools to boost team performance, he bridges psychology and commercial insight. Backed by experience across sectors, he brings sharp thinking and behavioural depth to boardrooms ready for change.
With 9 years of experience as an applied behavioural economist, helps businesses influence decisions and drive performance through behavioural economics, neuroscience, and psychology.
With a background spanning psychology and economics, he’s worked across financial services, FMCG, BPO, and ESG. Today, he runs his own consultancy, helping
With 9 years of experience as an applied behavioural economist, helps businesses influence decisions and drive performance through behavioural economics, neuroscience, and psychology.
With a background spanning psychology and economics, he’s worked across financial services, FMCG, BPO, and ESG. Today, he runs his own consultancy, helping teams and leaders shift behaviour in high-impact environments.
At Cognitive Capital, we help organisations create meaningful and measurable behaviour change using a rigorous, science-based approach. Using a suite of evidence-based tools and frameworks, we help organisations understand why behaviours happen, what needs to change, and how to drive that change effectively.
Our consultancy spans the full behaviour change process: diagnosing behavioural challenges, designing evidence-based interventions, supporting implementation, and evaluating outcomes.
But we don’t believe in one-size-fits-all. Whether you need help uncovering behavioural drivers, want actionable design recommendations, or are looking for a full-service partner, we tailor our services to meet your needs.
We also specialise in professional development: delivering training to up-skill your in-house teams in key behaviour change methods, and professional coaching to support its application within their work to achieve real-world impact.
Behavioural Consulting: Evidence-based interventions to influence consumer and employee behaviour.
Training, Upskilling, Coaching: Equipping teams with practical behavioural science tools for real-world impact.
Custom Research & Strategy: Deep insights into decision-making, customer psychology and behavioural trends.
The team designed behaviourally-informed contact centre cue cards. Pilot results found a 15.4%-point decrease in the average proportion of money disinvested equivalent to a R25,177,138 increase in policy value conserved and a 7.9% increase in NPS
Worked with call centre teams to create social cohesion by introducing social contracts, team identities, responsibility opportunities and unique incentives. After 4 weeks, productivity increased by 10%.
Advised national health teams during Covid-19 on increasing vaccine uptake and social distancing. Behavioural insights were used to shape policy and public messaging, protecting mental health and driving compliance.
Designed and delivered two flagship programmes, Chartered Teacher and Chartered Mentor, embedding behavioural science into national teacher training and professional development.
Led evidence-based programme design to improve child and family outcomes. Advised government on scalable interventions that showed measurable policy and community-level impact.
With the aim of boosting uptake rates of learning courses, sign up emails were analysed and redesigned, leading to increased sign ups by 30%, increased open rates by 7% and improved interaction with the call-to-action by 21%.
The team piloted 3 variations of a message delivered by contact centre agents (with a customer sample of 60,000). The best performing script increased missed monthly payments by 33%-points.
It is never too early to get started on your investment plans. Tell us more about your goals, and we will get you started on a plan to achieve them.
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